4Creative Website

2016 Paralympic Games

Meet the Superhumans

Channel 4 had done a good cam­paign four years ear­lier, it’s al­ways hard to go sec­ond. The ba­sic idea of the cam­paign is to broaden the fo­cus be­yond ath­letes onto nor­mal peo­ple liv­ing with dis­abil­i­ties. The tagline is Meet the Superhumans”.

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Did this ad (the pro­duc­tion value!) Put ex­tra care into mak­ing things like the sign-lan­guage ver­sion fun and ac­ces­si­ble.

Winter Paralympics

Channel 4 had the rights for the win­ter par­a­lympics in Sotchi, but they did­n’t re­ally want to en­dorse the anti-gay laws Russia was pass­ing at the time. So they did this spot:

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More on the Gay Mountain Campaign

Humans

Did quite an ex­ten­sive mar­ket­ing cam­paign for this show about ro­bots. Included a Facebook chat­bot, fake prod­uct re­call ads (with no chan­nel 4 brand­ing on them), fake in­ter­views on ac­tual TV, Snapchat things etc.

E4 Shutdown

Were briefed to do a get out the vote cam­paign for E4, ended up shut­ting the chan­nel down for a day. (Similar to what Nickelodeon used to do).

Alternative voices

ALternative Voices Campaign

There’s this thing on TV called con­ti­nu­ity, which is the lit­tle bits of spo­ken lan­guage in be­tween seg­ments, for ex­am­ple the fol­low­ing pro­gramme might con­tain strong lan­guage. Traditionally this is al­ways a very BBC voice ac­tor. In keep­ing with the casting dis­abil­lity in a dif­fer­ent light” theme they gave this to peo­ple with com­mu­ni­ca­tion is­sues:

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Channel 4 Rebrand

Channel 4 has this 1984 logo which is ap­par­ently an iconic piece of graphic de­sign in this coun­try:

Channel 4 1984 Logo

For the re­brand they kept the puz­zle parts of the logo and changed scale, num­ber and colours. They’re longer con­strained to be in the four shape.

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The blocks be­come a graphic de­vice which works in all sorts of con­texts, with type on top of it etc. But it al­ways keeps this tan­gi­ble 3d look, which is great for mo­tion graph­ics. Looks like they got DBGL to do the ex­e­cu­tion.

Here’s a smart thing they did for The Simpsons: Simpsons

Neville Brody did the two new type­faces, Chadwick and Horseferry (which is their street ad­dress). One dis­play, one text face.